Gear Break: Another varied collection of goods and discount – 40% off in the Craft end of season sale and see the Giro d’Italia in Sicily with Grand Tour Project. New clothing from La Passione, Boulder Denim launches bike-friendly jeans and Sidi Sixty limited edition shoes. Plus gluten-free protein bars by Naked Nutrition.
CRAFT – End of Season Sale – Up to 40% OFF
● Save up to 40% on previous season’s styles.
● Jackets. Pants. Baselayers. Midlayers and more.
● Limited inventory!
● More details at: www.craftsports.us
Grand Tours Project: Giro d’Italia in Sicily
Remember how we were awarded 2020 Best Epic Tour by Bicycling magazine for our Giro d’Italia 2019 Ride Every Kilometer? If not, let me remind you…we did! We know we do EPIC tours, but it was fantastic that Bicycling recognized it too.
And we aim to continue producing EPIC tours and the 2020 Giro d’Italia in Sicily is the perfect snapshot that gives you a taste of the world’s toughest most beautiful race. As Official Giro d’Italia Tour Operator, our Experience and REK tours will give you Giro sanctioned access to the start and finish areas and the podiums, the Giro VIP zones, and most importantly, full access to the route before the racing professionals.
Sicily before the summer season is ideal – the weather will not be too hot; the summer crowds will not have arrived, and the locals will be out in force to paint their towns and villages pink and celebrate the arrival of the Giro. The explosion of color, the delicious Sicilian food and wines, the coffee and cakes, cheering crowds, pink EVERYWHERE; and the crazy chaos at the finish celebrating riders across the line …you must be there to fully appreciate the Giro d’Italia.
Let’s not forget the beauty of Sicily – Mediterranean coasts and beautiful towns, rolling countryside and of course the magnificent and active volcano, Mount Etna.
We have two Giro d’Italia Sicily tours to offer for 11 to 15 May:
● The Giro d’Italia Experience Sicily for those who want to participate in the Giro festivities and ride portions of the 3 stages race routes; and
● The Giro d’Italia Ride Every Kilometer Sicily for those cyclists who are keen to ride every kilometer of the 3 stages on the same day just ahead of the professionals! – an achievement and a real taste of riding in the Giro.
So let’s do EPIC, these tours are confirmed and places are limited!
LA PASSIONE: Affordable Direct-To-Consumer Premium Products
Get involved behind the scenes where emotion is in motion.
The Digital Native Vertical Brand places the cyclist at the centre of their own universe.
Cycling resonates with the ideas of liberty, mobility and above all, passion, that overwhelming emotion that unites cyclists every day around the world in the pursuit of fresh milestones and new adventures.
In 2015, founders Giuliano Ragazzi and Yurika Marchetti transformed their dreams into La Passione, the Digital Native Vertical Brand that, in just a few years, has become one of the most popular brands of cycling clothing.
Timeless elegance, style, technology and quality are the features that make their products instantly recognizable. Everything is studied to the last detail, to satisfy the requests of even the most demanding cyclists, who don’t want to sacrifice comfort and undisputed personality when wearing a cycling clothing.
La Passione’s mission is to put the cyclist at the centre of their own universe. A focus on the client is intrinsic to the “direct-to-consumer” business model, in which the interaction with the company is direct and uncompromising, in keeping with the style of its founders. The offer is unique and it’s a direct buying experience for all the products that make up the brand.
“This business model has quickly allowed us to be positioned on the market next to the most established major players in the sector”, says Giuliano Ragazzi, CEO & Co-Founder of La Passione. “By bypassing the classic distribution process, we give our customers all over the world the opportunity to purchase a Premium product at an affordable price, exclusively through our website www.lapassione.cc. Having made it to our fifth year in business, we can definitely say that we are one of the strongest brands in the sector of high-end cycling clothing.”
This attention to the customer-experience is also emphasized by Yurika Marchetti, COO & Co-Founder.
“In the beginning of 2020, we are expanding our online presence with a general improvement for our clients’ User-Experience. With the opening of 7 different store views dedicated to specific geographic area in the world, we are aiming to respect the particular customs and seasons of specific places. The goal is to offer our clients an increasingly customized, quality experience.”
And that’s not all. The company, which got its start on the shores of Garda Lake, has also recently inaugurated a new branch close to Treviso, in the North east of Italy, in what has become to be known as the #CyclingValley, a point of reference for the entire world and a meeting place for producers with years of experience in the cycling sector. The constant mix of new technologies and craftsman production available in this territory has created a new breeding ground for everyday inspiration and the creation of clothes that are increasingly cutting edge, both in terms of style and choice of materials.
“In 2020 we will also be increasing our offline business, expanding our product lines and paying particular attention to supporting a green and eco-sustainable life-style through a specific project”, concludes Yurika Marchetti.
La Passione’s race is just getting started.
“La Passione: a Digital-Native-Vertical-Brand founded in 2015 from the vision of Giuliano Ragazzi and Yurika Marchetti, which places particular attention on fundamental values like high quality Italian craftmanship, in the service of contemporary, sophisticated, elegant and functional cycling clothing.”
● Learn more about La Passione click here: www.lapassione.cc.
Gluten-Free Protein Bars by Naked Nutrition
Naked Nutrition’s gluten-free protein bars feature premium ingredients such as real almond butter and real peanut butter sourced in the U.S. and grass-fed whey from small family owned dairy farms. These high protein bars have only 5 to 7 ingredients and have been taste tested by both athletes and weekend warriors so you can enjoy a high protein bar made from real food ingredients without compromising on taste.
● Price: $29.99 (12 pack)
● Information on Naked Nutrition at: nkdnutrition.com
Jeans Built for Cycling Legs – Boulder Denim Launches Bike-Friendly Denim 3.0 Jeans
Boulder Denim, the first to market in 2015 with outdoor active stretch denim, launches their third generation product, Denim 3.0. The new product, available for pre-order March 1st, is the brand’s most eco-friendly and innovative to date featuring sustainable organic cotton blended with recycled Coolmax polyester for breathability and Cordura for durability. The high-performance jeans are cycling-ready utilizing Boulder Denim’s proprietary 360-degree Extreme Diagonal Stretch (EDS) technology that moves with the body. Every pair is made with extra deep pockets, reinforced stitching, gussets and reinforced belt loops and is exceptionally soft and comfortable.
Boulder Denim 3.0 is an 11.4-ounce four-season denim made with sustainable organic cotton infused with Cordura and Coolmax™ Ecomade Technology™ for outstanding durability as well as temperature regulation and moisture control. These exceptionally soft and comfortable jeans feature Boulder Denim’s proprietary stretch technology that moves with the body, is highly durable and non-restrictive. Each pair is shaped with a waistband designed to work with the curves of the body hugging contours and reducing gapping. With 90-percent shape memory and reinforced stitching and gussets, Boulder Denim 3.0 retains its fit no matter the activity. Additionally, every pair of Boulder Denim 3.0 is made with super deep pockets designed to keep items from falling out when you’re on the move. A hidden front zipper pocket hides a passport for safe travel. Boulder Denim 3.0 is available in a classic five-pocket jean in Black as well as a Workhorse Edition in traditional Blue denim with reinforced knees, minimalist side leg pocket, and a utility/tool belt loop. The Black wash is available in a women’s skinny fit as well as a men’s athletic and slim fit. The traditional Blue wash is available in a women’s skinny fit, boyfriend fit as well as a men’s athletic and slim fit that also features double reinforced knees. The jeans are 100% Vegan friendly with a faux-leather patch made from corn and will ship in compostable packaging and shipping bags.
● MSRP: $138.
● More information: boulderdenim.com
Sidi Sixty Changes Skin: The New Limited Edition is Now Available
The Sidi Sixty shoe changes its skin for an exclusive limited edition inspired by the high fashion catwalks.
The Sixties are making a major comeback, and stylish animal prints are hitting the fashion runways once again. Even the impeccable Duchess of Cambridge, Kate Middleton, has been seen sporting these new designs. If tiger and zebra prints have become part of the mainstream, this season’s biggest trend will be python prints.
Eclectic snake patterns can completely revamp even the most sophisticated and elegant outfit. Following this new fashion, even the iconic Sidi Sixty shoe is changing its skin for a limited edition shoe featuring an entirely python print, dedicated to anyone who enjoys making a splash and is always looking for the most exclusive products.
However, the essence of Sidi’s new shoe hasn’t changed: it’s still light, performing, resistant and of course, comfortable. It features technology that is an incredible mix of iconic details and innovative solutions, like the 1988 Tecno-4 closure system that has been applied to all the most timeless models of the collection – like the Shot and the Wire 2 Carbon. This system offers incredible adjustment precision, plus lightness and comfort.
The extra-light Vent Carbon sole was developed to maximize power transfer to the pedal and also to guarantee maximum resistance and breathability, even in the case of higher temperatures. The shoe is made with carbon fibers that give it the right proportions of controlled stiffness and flexibility in the toe, thus relieving stress to the plantar arch tendons and promoting proper circulation during exertion.
● The Sixty shoe is made with environmentally friendly, cutting-edge materials, which provide the highest levels of aerodynamics and maximum performance.
● More information at: sidi.com/it/sixty.
Note: PezCyclingNews ask that you contact the manufacturers before using any products you see here. Only the manufacturer can provide accurate and complete information on proper / safe use, handling, maintenance and or installation of products as well as any conditional information or product limitations.