LOOK E-765 Optimum adds removable e-bike system developed with Bernard Hinault

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LOOK announced their addition to the rapidly growing e-road segment, the E-765 Optimum. Developed with the help of cycling legend Bernard Hinault, it features the Fazua Evation motor and battery system, which can be entirely removed to convert the machine back to a normal road bike. Other spec includes disc brakes, wide tire clearance, and a variable-modulus carbon frame to optimize ride quality.

LOOK E-765 Optimum pedal assist e-road bike

LOOK is known for their heritage in road, but they’ve also branched out more in to gravel and even the growing e-bike segment. The new E-765 Optimum uses the popular Fazua Evation drive system with custom tuning developed with LOOK specifically for this bike. It’s also completely removable, for those that want to convert the bike back to a lighter-weight rig, for rides where pedal assist isn’t needed.

Check out the video and press release below for more details.


Nevers, France: LOOK are delighted to announce the arrival of two new gravel bikes to their range – the 765 Gravel RS and e-765 Gravel – signifying the historic French marque’s arrival in the fast-growing segment.

The e-765 Optimum bike represents a brand new direction for LOOK, utilising the marque’s unrivalled carbon expertise and marrying it to the excellence of an integrated Fazua motor and battery system. The e-765 Optimum is made entirely in-house, and as a result carries with it LOOK’s potent performance DNA alongside the convenience of electrical assistance.

At the core is a fully-fledged carbon performance road bike – the carbon frame is made up of specifically optimised fibres laid up into an endurance-bred geometry that allows the e-road bike to meet the needs of its rider; stiffness and responsiveness where it’s required balanced by compliance and durability. With these ultra-precise fibre orientations – 25% high modulus, 31% intermediate modulus, 31% high resistance and 13% specific fibre – it is now possible to achieve a high level of performance, with a firm focus on practicality.

The frame’s seatstays are an important source of innovation – created using a new ‘3D Wave’ design that incorporates two deflections into the tubes, LOOK’s engineers have built an extra 15% vertical compliance into the rear triangle of the e-765 Optimum, compared to a standard carbon construction, resulting in a comfortable all-day ride.

The integrated Direct Drive headset system and oversized bottom bracket area offer up intuitive and direct handling as well as plenty of stiffness – even for 5-time Tour de France winner Bernard Hinault – and super-efficient power transfer so that every pedal stroke is maximised. This combination of endurance geometry and strategically-optimised carbon frame design makes the e-765 Optimum equally exciting and easy to ride.

“It is a genuine revolution for any cyclist – I would never have believed they could retain all of the sensations of a 100% muscle-driven bike. It has become my benchmark bike!”
– Bernard Hinault

Fazua motor integration
Meanwhile, the e-765 Optimum’s neatly integrated Fazua motor and battery system produces assistance without disrupting the aesthetic of the bike.

Fazua’s motor and battery system is world-renowned for its integrated and lightweight design – the motor and battery adds just 4.6kg to the overall weight of the bike, with the entire machine weighing an average of 13.4kg. The motor will assist riders up to 25km/h, with four modes possible including a 400W ‘rocket mode’ selectable through the handlebar-mounted remote, while the system offers minimal resistance through the bottom bracket when rolling at faster speeds and on zero assistance mode. The pedalling sensation feels just like a non electrically-assisted bike thanks to the optimised weight distribution the Fazua system enables.

The close partnership between Fazua and LOOK has enabled the French brand to research their own power mapping profile for the electronic control unit, developed for optimum performance in a road riding situation following a year-long study into rider habits by LOOK.

The Fazua system has an integrated app, which allows the rider to turn your smartphone into a fully-functional bike computer, including GPS navigation, speed recording, as well as providing metrics on how they are using their battery power and motor, and temperature readings. Plus, the electrical system is completely detachable, converting the e-765 Optimum into an ordinary pedal-powered road bike.

The LOOK e-765 Optimum is available immediately in two trims: Shimano Ultegra Di2 for €7,699, or Ultegra mechanical components for €6,499.


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