Wahoo acquires The Sufferfest, combines hardware & training systems for good

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With cycling joining the e-Sports leagues, online competitions and indoor training exploding with ever more entertaining (and effective) options for getting fast, it was likely only a matter of time before major brands started growing into entire eco-systems. Yes, BKool and Tacx have combo systems that offer training videos and loops, but Wahoo and The Sufferfest have become two of the powerhouse players. Now, they’re both under the same roof…in spirit, anyway. The Sufferfest will remain an independent company and continue to develop their subscription-based training system and app for all brands of smart trainer (and yes, and Android version is coming, they promise!), but we’re thinking we’ll see more and deeper integration between hardware and software from Wahoo now, too.Advertisements

Our bet for first move? A free year’s subscription to The Sufferfest with purchase of a trainer… Read the full press release from The Sufferfest here.

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